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E-commerce Forum

April 11, 2017 @ 1:00 pm - 5:00 pm


Donalee Santoro – IDEXX Laboratories

John Worthington – IBT Online

Kristen Morneau – Mohawk Global Trade Advisors


Is your business thriving in the digital economy?

For over 20 years, the internet has increasingly connected people and businesses worldwide, allowing for near-real-time communication, as well as more accurate and timely market research.

Digital technology has expanded the potential market for all businesses with a website from local to regional to global via e-commerce. However, many small businesses improvise an online strategy for international sales, which ranges from ignoring or rejecting overseas orders to simply processing them alongside their domestic business.  Few small companies have developed an intentional, strategic process for expanding export sales via online channels.

E-commerce Forum will explore topics valuable to any business interested in online-driven export sales success including: best practices in market development, SEO around the globe, website localization, and the growing importance of a mobile-friendly online presence.



Welcome and Opening Remarks
Maine International Trade Center

Keynote Presentation/Case Study
Donalee Santoro, VP of Business Operations, IDEXX Laboratories

1:30   Best Practices for Optimizing and Localizing Your Website
John Worthington, Chief Executive Officer/Founder, IBT Online


Shipping and Logistics for Online Businesses
Kristen Morneau, Senior Advisor, Mohawk Global Trade Advisors

Discussion Q&A

Networking Session
 (Hors d’oeuvres and Cash Bar)



Cost to attend is $45 for MITC members or $65 for non-members. Advance registration is closed. Walk-in registration at the event will open at 12:30 PM.


View and download a USM Campus & Parking Map showing the locations of the USM parking garage and Glickman Family Library.  There is no charge to park in the garage.  The University Events Room is located on the 7th floor of the Glickman Family Library. Enter the main library entrance and take the elevator to the top floor.

USM Campus & Parking Map


April 11, 2017
1:00 pm - 5:00 pm


University of Southern Maine
Glickman Family Library, 314 Forest Avenue
Portland, ME 04101
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