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Beyond MEDICA: Virtual Trade Mission to Germany

January 4, 2021 - February 12, 2021

Germany is the largest country and economy in the European Union. Since reunification in 1991, the country has maintained economic and political stability and is consequently often referred to as Europe’s “stability anchor.” as a trading partner for US businesses, the stability of the German economy cannot be understated, especially during the future economic recovery from the global pandemic. Germany boasts the EU’s largest consumer base and maintains central trading relationships within and outside of the EU.

Historically, Maine International Trade Center (MITC) helped Maine companies sell to Germany and beyond through the largest medical trade show in the world – MEDICA, which went virtual in 2020. In collaboration with the AHP Group based in Germany, MITC is organizing this virtual trade mission, focusing on the life sciences industry, to provide Maine companies with opportunities for customized market intelligence and matchmaking with pre-qualified companies/distributers; as well as meetings with experts and with key multipliers.

Join MITC to make the right connections to sell in Germany and explore the European market.


Germany Market Overview

Mission Highlights

Training Sessions: COVID-19 Impact/Megatrends and Opportunities; Success Factors for Entering the German Market; Doing Business with German Market Partners; How to Be Successful at Virtual Trade Shows

Industry Briefings on relevant topics, such as EU Certifications & Regulations/ Update on EU MDR, from: Export Initiative for German Healthcare Industry; Spectaris: German High Tech Industry Association and Medical Technology; German Health Alliance (GHA). Topics such as relevant

Roundtable Meetings with specialized clusters of 3-5 experts on selected topics

Individual Market Development and Matchmaking Services: virtual B2B meetings with pre-vetted companies/distributers, includes all services related to finding the right matches, meeting set up, and follow up for 3 meetings per company



STEP Financial Assistance Awards are available for SBA-eligible Maine companies seeking new international sales with reimbursement up to $6,000.  LEARN MORE

Registration & Cost

MITC Members: $7,000 per company

Non-members: $8,500 per company

Must be an export-ready, small to medium sized U.S. company seeking to export goods of U.S. origin or that have at least 51% U.S. content to participate.


Registration Deadline: December 21, 2020

For more information, contact Zeynep Turk.



January 4, 2021
February 12, 2021