Maine trade delegation sets sights on China’s vast middle class

Can you translate “Maine, the way life should be” into Chinese? If not, don’t worry – the Maine Office of Tourism has done it for you.

The agency recently launched a website in Chinese in an attempt to bring more Chinese tourists to Maine. The country’s burgeoning middle class – and its increasing ranks of wealthy investors – are drawing interest from Maine businesses and government officials, a group of whom will be leaving Saturday on a trade mission to China and Japan. Although the trade delegation will seek more export opportunities for Maine products such as lobster and composite materials, it is also trying to develop partnerships that will lure Chinese money to Maine in the form of tourism dollars, tuition payments and business investments.

Read full article on Portland Press Herald