Strong Maine outdoors brand seen as key to attracting more young people to live here

A coalition of outdoor business and entrepreneurs in Maine is collaborating on a branding effort they hope will lure young people to live and work in the state, which they see as an essential step toward strengthening the state’s economy.

The Maine Outdoor Brands alliance began with six members less than a year ago, but now has nearly 30 in a collaboration that organizers say will give the outdoor industry a “stronger voice” in business development efforts.

At a news conference Monday to introduce the alliance, founder Jim Hauptman said a main goal is to help Maine “with one of its most pressing challenges, attracting young people to our state.”

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