Events
Global E-Commerce: Best Practices in 2026
January 27, 2026 | 9:00 - 10:30 AM | Live Webinar
According to Forbes, over 50% of online shoppers order from both local and international websites, and almost 30% of retail purchases are expected to occur online by 2027. For Maine businesses, e-commerce presents a tremendous opportunity to tap into fast-growing global consumer markets, as well as challenges in cross-border compliance, digital customs documentation, and managing online fraud risks.
Join us for this live webinar to learn about emerging trends and strategies for successful international e-commerce. Our expert speakers will present briefly, followed by time for questions, ideas, and experience-sharing. You’ll leave with tools to help your company remain compliant, stay true to your brand, and succeed at the constantly evolving global e-commerce game.
Topics Covered
- Must-know shipping & logistics requirements (e.g., tariffs, de minimis rule, and import regulations)
- International marketing best practices and how to leverage AI to scale smart without losing the authentic, human storytelling that earns trust worldwide
- Lessons learned and strategy from a Maine small business’ perspective on international online sales
Webinar Sponsor
Registration
There is no cost to attend the live webinar. Registration confirmation will include details to join the webinar.
Featured Speakers
Kristen Morneau, LCB, CCS
Director of Compliance, OCEANAIR, Inc.
Kristen’s experience in international trade compliance spans a healthy variety of commodities and regulatory needs. She has successfully managed the compliance and logistics of items covered for export under both the EAR and the ITAR with a variety of PGA and sensitive requirements. As an importer, she has kept companies compliant through processes, training, and auditing.
OCEANAIR, Inc. is a premier supplier of global logistics solutions, offering customers a range of tailored, innovative and value-added services from PO management to complex freight forwarding. Their highly experienced team provides best-in-class customer service, creating value for customers by managing costs and regulatory compliance risk. The company is focused on creating sustainable, profitable, and long-term growth.
Graham Roeber
Technical Sales Manager, Orono Spectral Solutions, Inc.
Graham is an innovative business development leader with a strong background in international sales, operations, and manufacturing. His combination of commercial, technical, and management expertise supports the company’s mission to provide outstanding customer service and build lasting relationships.
Orono Spectral Solutions (OSS) offers unique, patented product sampling technology that can be used in a wide range of global applications. OSS is a high-tech company based in Maine that is advancing and commercializing chemical content and unknown product identification. Leading edge technology form the basis for products and services offered by the company.
Katrina Wertheim
Founder, RevVizion
Katrina has spent two decades in strategic communications for technology companies worldwide. A decade ago, she founded RevVizion, a boutique agency specializing in high-tech B2B startups and SMBs across mining, space, and data industries, where her clients are Founders and CEOs of innovation companies. Transforming complex technologies into authentic narratives that forge genuine connections with investors, customers, and partners is her superpower. In an AI-saturated world, Katrina’s human-centered approach cuts through the noise, building the trust and brand loyalty that drives lasting business relationships. She navigates regulatory landscapes with the FAA, FCC, and DoD to accelerate market entry, while her passion for strategic positioning elevates clients into recognized industry leaders. As a natural Activator and strategic thinker, Katrina collaborates with her clients to help their innovations stand out authentically in a crowded marketplace. Her favorite part of her work is leadership advisory and building a client’s executive voice.